SMA – Summit

When the subsidies for solar panels were discontinued, dealers started panicking. How do you calm those fears? With humour and the necessary clarifications. And that was the tactic we used during a seminar for SMA. An actor disguised himself as a worried salesman who viciously opposed the sales manager. The latter used reasoned arguments to reassure both the disguised actor and the target audience. The event was a successful combination of an informative seminar and a networking night. Everyone went home feeling reassured.

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