{"id":658,"date":"2013-09-13T11:59:21","date_gmt":"2013-09-13T09:59:21","guid":{"rendered":"http:\/\/nextevent.be\/?p=658"},"modified":"2013-09-26T10:18:06","modified_gmt":"2013-09-26T08:18:06","slug":"fresenius","status":"publish","type":"post","link":"https:\/\/www.nextevent.be\/fr\/customer-events\/fresenius\/","title":{"rendered":"Fresenius"},"content":{"rendered":"<p>Merge and Name Change announcement<\/p>\n<p><!--more--><\/p>\n<h6>Objectif<\/h6>\n<ul>\n<li>Fusion et changement de nom pour l\u2019entreprise m\u00e9dicale Fresenius Kabi (anciennement Fenwal).<\/li>\n<li>Nouveau logo et communication autour du changement de logo.<\/li>\n<li>Organiser une intervention sp\u00e9ciale destin\u00e9e \u00e0 informer sur la fusion de l\u2019entreprise lors du Congr\u00e8s international\/Salon de la ISBT2013 \u00e0 Amsterdam.<\/li>\n<\/ul>\n<h6>Approche<\/h6>\n<ul>\n<li>L\u2019intervention doit permettre de visualiser la fusion des 2 entreprises (2 bicyclettes deviennent 1 tandem)<\/li>\n<li>Artistes de cirque r\u00e9alisant un num\u00e9ro de v\u00e9lo sur le stand<\/li>\n<li>Support par une animation vid\u00e9o personnalis\u00e9e pendant l\u2019intervention<\/li>\n<li>D\u00e9pliant d\u2019annonce dans la pochette de la conf\u00e9rence<\/li>\n<\/ul>\n<h6>R\u00e9sultat<\/h6>\n<ul>\n<li>Les participants \u00e9taient attir\u00e9s vers le stand par ce num\u00e9ro inattendu.<\/li>\n<li>Le public a pris conscience du message de la fusion et du changement de nom.<\/li>\n<\/ul>\n<p>\n\t\t<style>\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-658 gallery-columns-4 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.nextevent.be\/fr\/customer-events\/fresenius\/attachment\/fresenius2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.nextevent.be\/wp-content\/uploads\/2013\/09\/Fresenius2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.nextevent.be\/wp-content\/uploads\/2013\/09\/Fresenius2-150x150.jpg 150w, https:\/\/www.nextevent.be\/wp-content\/uploads\/2013\/09\/Fresenius2-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.nextevent.be\/fr\/customer-events\/fresenius\/attachment\/fresenius\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.nextevent.be\/wp-content\/uploads\/2013\/09\/Fresenius-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.nextevent.be\/wp-content\/uploads\/2013\/09\/Fresenius-150x150.png 150w, https:\/\/www.nextevent.be\/wp-content\/uploads\/2013\/09\/Fresenius-300x300.png 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Merge and Name Change announcement<\/p>\n","protected":false},"author":2,"featured_media":660,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-events"],"_links":{"self":[{"href":"https:\/\/www.nextevent.be\/fr\/wp-json\/wp\/v2\/posts\/658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nextevent.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nextevent.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nextevent.be\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nextevent.be\/fr\/wp-json\/wp\/v2\/comments?post=658"}],"version-history":[{"count":8,"href":"https:\/\/www.nextevent.be\/fr\/wp-json\/wp\/v2\/posts\/658\/revisions"}],"predecessor-version":[{"id":850,"href":"https:\/\/www.nextevent.be\/fr\/wp-json\/wp\/v2\/posts\/658\/revisions\/850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nextevent.be\/fr\/wp-json\/wp\/v2\/media\/660"}],"wp:attachment":[{"href":"https:\/\/www.nextevent.be\/fr\/wp-json\/wp\/v2\/media?parent=658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nextevent.be\/fr\/wp-json\/wp\/v2\/categories?post=658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nextevent.be\/fr\/wp-json\/wp\/v2\/tags?post=658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}