Merge and Name Change announcement

Objective

• Merge and name change for medical company Fresenius Kabi (before Fenwal).
• New logo and communication around logo change.
• Create a special attention moment to inform about a company merge at the international ISBT2013 conference/fair in Amsterdam.

Approach

• Act should visualize the merge of 2 companies (2 bicycles become 1 tandem)
• Circus artists performing bicycle act on booth
• Customized video animation support during act
• Announcement flyer in conference bag

Result

• Expo attendees were drawn to booth by surprising act.
• Awareness was raised for the message of the merge and new name.