Merge and Name Change announcement
- Merge and name change for medical company Fresenius Kabi (before Fenwal).
- New logo and communication around logo change.
- Create a special attention moment to inform about a company merge at the international ISBT2013 conference/fair in Amsterdam.
- Act should visualize the merge of 2 companies (2 bicycles become 1 tandem)
- Circus artists performing bicycle act on booth
- Customized video animation support during act
- Announcement flyer in conference bag
- Expo attendees were drawn to booth by surprising act.
- Awareness was raised for the message of the merge and new name.