Fresenius

Fresenius2

Merge and Name Change announcement

Objective
  • Merge and name change for medical company Fresenius Kabi (before Fenwal).
  • New logo and communication around logo change.
  • Create a special attention moment to inform about a company merge at the international ISBT2013 conference/fair in Amsterdam.
Approach
  • Act should visualize the merge of 2 companies (2 bicycles become 1 tandem)
  • Circus artists performing bicycle act on booth
  • Customized video animation support during act
  • Announcement flyer in conference bag
Result
  • Expo attendees were drawn to booth by surprising act.
  • Awareness was raised for the message of the merge and new name.